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Thursday, December 14, 2017

What Men Wanted to Wear in 2017, According to Lyst Patagonia and The North Face are on top of the heap.

What Men Wanted to Wear in 2017 Lyst List Drake Stone Island Collaboration Romper Romphim Cardholder Sweatpant Streetwear Palace Supreme Champion Yeezy Jeans straight skinny leg pink color outdoors the north face patagonia gucci balenciaga vetements nike adidas
Outdoors brands were the hottest commodity of the year, with Patagonia and The North Face topping the list of the 5 most desirable men’s clothing labels in the world — the former label saw over 20 million searches on Lyst. Meanwhile Palace was in the top 3 fastest growing menswear labels, highlighting the desirability of the top skatewear labels, which saw a combined search growth of 340%. Elsewhere, different markets went for disparate denim silhouettes — America went for the straight leg, while the UK stuck with skinnies. YEEZY, Champion, and Supreme kept sweatpants in demand, with 104% growth in searches, while logomania saw an increase in demand for the aforementioned labels, along with Balenciaga, Gucci and Vetements. Drake almost singlehandedly fueled the desire for Stone Island — Lyst saw 12,000 searches for the brand in March, after the rapper wore the label’s cargo pants.
Check out the complete breakdown below, and look to more year-end wrap-ups from TIME’s Person of the Year, Google’s Year in Search and Merriam Webster’s Word of the Year.
1. Men​ ​took​ ​things​ ​outside with Patagonia and The North Face.
2. Streetwear​ ​went​ ​mainstream.
3. Cycling​ ​saw​ ​the​ ​largest​ ​growth​ ​in​ ​sports​ ​clothing.
4. Pink​ ​was​ ​the​ ​color​ ​that​ ​saw​ ​the​ ​most​ ​movement.
5. Straight​ ​leg​ ​jeans​ ​grew​ ​in​ ​popularity​ ​in​ ​the​ ​U.S​. ​while​ ​it​ ​was​ ​skinny​ ​jeans​ ​in​ ​the​ ​UK.
6. Sweat​​pants​ ​were​ ​worn​ ​everywhere.
7. Cardholders​ ​were​ ​the​ ​accessory​ ​of​ ​the​ ​year.
8. Logos​ ​continued​ ​to​ ​grow.
9. Cargo pants were back.
10. Rompergate​ ​gained​ ​global​ ​attention.
11. It​ ​was​ ​the​ ​year​ ​of​ ​the​ ​sneaker​ ​collab.

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