Hiroshi Fujiwara on fragment design x Red Wing and His Collaborative Design Process Fujiwara explains his latest footwear partnership as well as recent work with John Smedley.

It’s not really fair to say that Hiroshi Fujiwara is prolific because that phrase severely undersells the constant output released through Fujiwara’s fragment design, which is simultaneously a creative agency, fashion label and purveyor of all things cool. Famous brands and emerging designers alike seek Fujiwara’s Midas touch, with his Ura-Harajuku roots underscoring the authenticity and influence he brings to each partnership.

HYPEBEAST Japan caught up with Fujiwara as he prepared for the launch of the fragment design x John Smedley crewneck collection and revealed his latest joint effort: bespoke Red Wing boots, Fujiwara’s first effort with the iconic American brand.

Can you tell me what got you interested in Red Wing boots again in 2019?

One of my friends was going to buy a pair, so I decided to tag along and pick up a pair as well.

Can you tell us how this collaboration came to fruition? Did Red Wing directly reach out to you?

If I remember correctly, my friend Daisuke Gemma was the one who connected us.